Brand Guidelines
At BLOK Capital, our color palette is carefully curated to reflect both our technological innovation and our community-first approach. Each color has been chosen with intentional symbolism, supporting our brand narrative and enhancing visual coherence across all platforms.
Our visual identity bridges the world of blockchain with the elegance of being easier, safer, and smarter. The use of colors in our illustrations, UI elements, and overall website design aims to express this balance, creating an environment that feels secure, vibrant, and forward-thinking.
The Palette
Our color palette is built to resonate with our core values and design philosophy. Each color plays a strategic role across our interface, illustrations, and marketing materials.
| Color | Hex | Preview | Meaning & Usage |
|---|---|---|---|
| Sky Blue | #7DD2FD | Rooted in our brand logo, this refreshing blue represents clarity, vision, and trust. It anchors our visual identity and is prominently used in UI highlights,, and focal illustration elements. | |
| Lime Green | #7ED116 | Inspired by our internal metaphor of BLOK as a garden, this vibrant green represents organic growth, sustainability, and progressive thinking. Commonly used in illustrations to convey action and momentum. | |
| Soft Mint | #D8BECF | A gentle neutral that adds calm and balance. Ideal for backgrounds, layouts, or secondary shapes, it provides depth without competing for attention. | |
| Coral Red | #EC464D | Bold and expressive, this color is used sparingly to draw attention. Whether highlighting a button or emphasizing narrative moments, it introduces emotion, urgency, and warmth. | |
| Earth Brown | #844947 | A grounding tone symbolizing stability, trust, and maturity. It is typically used in outlines, shadows, or visual support elements to reinforce contrast and structural consistency. |
Why This Palette Works
This palette is modern, modular, and meaningful. Each color aligns with a part of our identity:
- Sky Blue: Our foundation, inspired by the brand mark.
- Lime Green: Our metaphor for cultivating growth—financially and intellectually.
- The Rest: Designed to support, balance, and amplify storytelling.